In our data-driven, tech-obsessed culture, digital signage is rapidly replacing the static, paper signs of the past. Estimates say that the digital signage industry is predicted to grow to $27.8 billion by the end of 2026. Kitcast digital signage is a versatile choice for any business and any brand and will completely transform the way you reach out to the world.
What is Digital Signage?
To decide if digital signage is right for your communication needs, it makes sense to have a good understanding of what it is and how it works. It’s the practice of using digital displays, often LED or LCD screens, to share information with customers and/or employees. That might be announcements, advertisements, wait times, and much more. They are an effective choice for many businesses, including restaurants, medical facilities, retail stores, airports, and a variety of other public spaces.
Digital signs can showcase images, videos, animations, and plenty of interactive content. They can be updated in real time, making them highly beneficial in a variety of situations and industries, as a marketing strategy. They are ideal for sharing important information, engaging customers, building brand awareness, and advertising goods and services.
Benefits of Using Digital Signs for Your Business
There are quite a few reasons why your business needs digital signs as part of its communication strategy. Knowing what they are can help you integrate them in the most beneficial way for your business needs.
● Boosts sales – because you can use digital signage to advertise your products and services, they can help increase your sales numbers.
● Builds brand awareness – by blasting your brand out there to potential customers, more people recognize your business and what it can do for them.
● Improves customer service – not only can you use your digital signs to share details, sales, and promotions with customers, but you can also use engagement data to enhance their experience.
● Increases employee productivity – the top tier communication efforts that you can use with digital signs keeps employees informed, which helps them be more effective and efficient at their job.
● Visual appeal – with their vivid colors, clear images, high resolution videos, and customized content, digital signs will easily grab your audience’s attention.
● Cost efficient – digital signs will require an up-front investment, but you will save money in the long term since they can be updated in real time, saving paper, ink, and other resources required to make paper signs.
● Messages are targeted – you can easily customize your sign displays based on demographics, season, time of day, and location, allowing for personalized messages that resonate with customers.
● Update in real time – instead of replacing paper signs, you can update your digital signs in real time, anytime you want or need to. That keeps them more relevant for your audience.
● Increases engagement – communication goes to an entirely new level when your customers can interact with your digital signs, posting social media updates, providing valuable feedback, and much more.
How to Use Digital Signage
There’s a lot of versatility and flexibility with digital signs, giving you plenty of options for using them for your business communication needs. Check out some of their functions below.
● Wayfinding – used in large places like malls, airports, and hospitals, digital signs are an easy way to direct customers where they need to go with directories and maps.
● Menu boards – restaurants and bars can use digital signage to showcase daily specials, updated menu options, and even nutritional data.
● Advertising promotions – use digital signs to share details about your products and services, as well as any special deals or discounts you are offering.
● Internal communication – within your company, use digital signs to update employees about news, achievements, and other announcements.
● Entertainment – set the vibe in your business by using digital signs to create a video wall, or play music, videos, or other images to set the mood in the establishment.
Choosing the Right Digital Signs for Your Needs
With several options out there, considering all aspects of using digital signs should help you choose the one that best suits your business communication goals.
● Set a budget
● Decide how many digital displays you need
● Choose an appropriate size of digital displays
● The content you want to showcase
● Specific features, such as analytics and interactive displays
Internal and external communication is a vital part of running a successful business and digital signs are the wave of the future. They offer a simple and effective way to share information with both customers and employees, enhancing the experience of both groups, while also increasing your sales and bottom line. Adding digital signs to your business communication strategy can transform how you interact with and talk to your audience, allowing for more detailed and customized content for everyone. The sooner you get started, the sooner you can start reaping the benefits.
